From Umpqua:
FOR IMMEDIATE RELEASE
Umpqua’s New Magnetic Accessory line and corresponding Packs hit the market.
Louisville, CO, 04/17/26 – Umpqua Feather Merchants, a leading name in fly fishing, is excited to launch our latest innovative fly fishing accessories and packs. SWIFTLINK™ is a best-in-class pack collection. With LINK™ magnetic accessories, it becomes a personalized, on-the-water system unlike anything else. LINK™ is more than just an accessory collection—it’s a modular ecosystem designed to change the way you fish.
Where Function Meets Flow.
SWIFTLINK™ is built to match the way anglers fish – efficiently, stylish, and without compromise. Born from five generations of Umpqua pack innovation, SWIFTLINK™ is our most purpose-driven carry system to date. With built-in LINK™ magnetic ports, dialed storage layouts, and a range of carry styles, these packs give anglers total control and limitless customization on the water. Every SWIFTLINK™ pack comes with a LINK™ Base Station and a Magnetic Hatch Pad.
With four proven silhouettes, Umpqua has built options for every kind of angler on the water.
The workhorse Ledges Waist Pack is over-built to satisfy the needs of the most hard-core guides and anglers alike. A true beast-of-burden, the Ledges has three full-length, zippered pockets with tons of capacity and organization.
The Overlook Chest Pack is the ultimate chest pack for anglers. Designed for anglers who demand high carry, instant access, and all-day comfort, the Overlook offers an uncompromising blend of freedom and functionality.
Our Steamboat Sling Pack is ideal for those who enjoy having high-capacity storage but free line-of-sight and range-of-motion up front. Perfect for spey and switch anglers. A main compartment that holds six large boxes and secondary for smaller boxes and organization.
And the ThunderCreek Chest Pack is the perfect balance of necessity and functionality. A main compartment that holds six large boxes and a flat back panel with zippered pocket and net slot handle all the necessities.
Magnetic. Modular. Made To Move With You.
LINK™ is more than just an accessory collection—it’s a modular ecosystem designed to change the way you fish. Built around a proprietary magnetic baseplate and interface, LINK™ gives anglers fast, secure, and customizable access to their essential tools and accessories.
Whether you’re on a drift boat deep in the backcountry, or sneaking in a quick session close to home, LINK™ keeps your gear right where you need it—without clutter or tangles. Every component is engineered for on-water efficiency and clean, adaptable carry, allowing you to streamline your kit and stay focused on what matters: the fishing.
ABOUT UMPQUA
For over 50 years, Umpqua’s vision has been to give anglers their best day on the water. That promise has driven our innovation in the highest quality flies, leader & tippet, packs & bags, and all of our streamside tools. We strive to make anglers better through our commitment to innovation, education, and our passion for fly fishing.
OUR LEGACY
The idea started back in 1972, to provide the highest quality flies from the country’s best tyers and bring them to your local fly shop to file these unique patterns into your box. Our early soulful beginnings on the N Umpqua River were built with signature patterns from anglers like Dave Whitlock, Lefty Kreh, Randall Kauffman, Larry Dahlberg, Mike Lawson, and others. Now we have grown our Family to include 240 of the most influential tyers of yesterday and today, whose flies push the envelope of creativity and success. We continue to drive innovation and carry that same inspiration from our flies – into hook design, pack innovation, fly storage, and the tools we use riverside or at our desks.