Simms Encourages Anglers to “Fish It Well”

Fish It Well from Simms Fishing on Vimeo.

You get one life — Fish it Well. This is the new message from Simms that encourages anglers to take on healthy perspective about how to live (and fish).

From Simms:

Every moment we spend on the water should always be cherished and savored – and never taken for granted. At Simms, we’ve come to realize that fishing isn’t a pastime. It’s not a hobby. And it’s not a sport. Fishing is our way of life. And we firmly believe we all owe it to ourselves to make as much time as possible to do the things we truly live for. After all, you get one life. #FishItWell. See more at