BOZEMAN, Mont. — Simms Fishing Products today announced the appointment of Dexter “Dex” Levandoski as Global Sales Leader, effective September 15.
Levandoski brings 15+ years of experience in the fishing and outdoor industries, with a career built on trusted relationships with specialty retailers, industry partners and anglers. He spent the majority of his career with Patagonia, first as a fly-fishing sales representative across the Northern Rockies and ultimately leading North American sales for its fly-fishing business. Most recently, Levandoski joined Poncho Outdoors to spearhead the brand’s expansion into wholesale.
“Dex brings exactly the combination we were looking for — proven sales leadership, deep industry relationships and a deep connection to fishing,” said Dave Mellon, President of Simms Fishing Products. “As we look toward the future of Simms, we want to be the strongest business partner in fishing, and Dex will play a critical role in helping us deliver on that commitment.”
Levandoski joins Simms as the brand renews its focus on the dealers, guides and anglers who have long been fundamental to its success. His addition further strengthens a Simms leadership team focused on great product, stronger partnerships and delivering consistently for the people who have built their businesses alongside the brand.
“Being a great partner starts with listening, but it only matters if we follow through,” Mellon added. “Our dealers should expect clear communication, dependable service, meaningful marketing support and products that create demand with anglers. Dex understands that our success is connected to the success of our partners, and he knows how to turn that philosophy into action.”
Throughout his career, Levandoski has earned a reputation as a credible and trusted sales leader with a deep understanding of the specialty fishing channel. Just as importantly, he is a lifelong angler who has traveled the globe in pursuit of fish and the experiences that connect people to the water.
“Simms is one of the most iconic brands in fishing, built by and for passionate anglers, with best-in-class product and deep roots in the fishing community,” said Levandoski. “I’m excited to join the team and get to work alongside our partners around the world. My focus will be simple: listen, build trust and make sure we are creating value for our partners and anglers at every opportunity.”
About Simms Fishing Products
Established in 1980 and headquartered in Bozeman, Montana, Simms Fishing Products designs and develops technical fishing gear for anglers worldwide. From its roots in waders to footwear, outerwear, sportswear and fishing apparel, Simms is driven by a commitment to solve anglers’ needs through innovative products and to support the people, businesses and communities that make fishing possible.