AUSTIN, TEXAS (November 8, 2022) — YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest product line, the Yonder™ Drinkware collection. Yonder is YETI’s lightest water bottle yet and features two new sizes – 750mL ($25) and 1L ($28) – in four colorways: Clear, Seafoam, Navy, and Charcoal. Yonder’s thoughtful, lightweight design ensures a premium drinking experience you can take on any adventure, while still delivering on the YETI promise of toughness and performance in both materials and construction.
Just like the world before the YETI Tundra, coolers were easily damaged and lacked ice-for-days thermal retention capabilities. The same with the world of plastic water bottles – Yonder, built with YETI toughness while staying lightweight will revolutionize the water bottle landscape.
“As leaders in the drinkware space, we wanted to create a lighter bottle to address specific needs voiced by our outdoor ambassadors and communities,” said Hannah Mara, VP, Product Management at YETI. “Yonder is light enough and tough enough to allow our ambassadors to go higher and further into the wild, no matter how hard they push the limits.”
The Yonder Bottle is built to sustain impact, drop and freezing without loss of function, and is 100 percent leakproof. The cap’s handle is designed to clip or carry, so that users can effortlessly take it on the go. An easy drinking spout was thoughtfully designed for more sipping and less spilling, and full cap removal provides easy access for filling and cleaning, just like YETI’s insulated Rambler Bottles. The ergonomic shape of the bottle includes one flat side making the bottle more comfortable to hold and grip, perfect for one-hand carrying and sipping.
As part of its design process, YETI closely consulted with its ambassadors, a group of more than 150 outdoorsmen and outdoorswomen across a wide variety of pursuits, including world-famous mountaineer and filmmaker Jimmy Chin and fellow legendary climber and mountaineer Conrad Anker. Their expertise provided critical insights that aided the development of YETI’s lightest bottle yet.
“YETI already makes the best insulated drinkware and when they asked me to collaborate on a lighter-weight water bottle, I was eager to offer my feedback,” said renowned athlete, storyteller and YETI ambassador, Jimmy Chin. “Yonder is the perfect drinkware option for anyone looking for a lightweight but incredibly strong water bottle for outdoor adventures.”
To celebrate the launch, YETI put its newest product to the test, sending one of the first Yonder Bottles with ambassador and Olympian surfer John John Florence as he sailed from Hawaii to Fiji, covering over 3,000 miles in two weeks. Yonder was the ideal bottle for the excursion given its reliable strength and light-weight design, and made it easy for Florence to traverse far, deep and high into the Fijian Islands.
About YETI Coolers, LLC
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.