Costa® Sunglasses Unveils Diego As Most Advanced Performance Frame to Date

Costa Diego

Daytona Beach, Fla. – November 7, 2019 Costa® Sunglasses, long-committed to creating the highest quality performance sunglasses for the most discerning watermen and women, used those very people as inspiration to create the new Diego frame. Constructed to keep you on the water longer, Diego is the most feature-laden, highly engineered frame the company has ever produced.

Named for the diverse and dynamic fisheries around San Diego, California, the Diego frame is up to the task whether chasing Yellowtail or the mighty Bluefin. Simply stated, this next evolution in eyewear is performance perfected—designed with capability in every detail:

  • Innovative vented hinge system to maximize airflow and maximize comfort
  • Vented nose pads reduce fogging
  • Integrated top and side shields block light
  • Sweat management system cools and wicks away moisture
  • Flexible and keeper-ready temple tips enhance fit

“At Costa, we put our all into every frame we create, and we strive to bring innovation into our performance collection with each new design,” said John Sanchez, vice president of product development at Costa Sunglasses. “Our team doesn’t just live for the water, we come to life on the water and that’s exactly why we created Diego. This high-tech frame was over engineered to provide maximum-performance features to keep even the most hardcore adventurers on the water longer.”
Costa Diego
Diego features Costa color-enhancing 580® lens technology in both Lightwave® glass and impact-resistant polycarbonate, which provides 100 percent UV protection and polarization. This patented 580 lens technology selectively filters out harsh yellow light for superior contrast and definition while absorbing high-energy blue light to cut haze and enhance sharpness. In addition, Costa lens technology reduces glare and eye fatigue, and its Lightwave glass is 20 percent thinner and 22 percent lighter than average polarized glass.

Diego is a large fit and comes in three frame colors, including Matte Black, Matte Midnight Blue and Matte Gray. The new style ranges in price from $199 to $279 depending on lens selection. For more information on Diego and the full line of Costa sunglasses, visit

About Costa
Fueling on-water adventures since 1983, Costa Sunglasses were made for those who come to life on the water. Enhancing the pursuit to See What’s Out There, the durable high-performance sunglasses are engineered with patented 580 color-enhancing polarized lenses (Rx available) and created for those who know the right gear makes the adventure. Through its own adventures Costa recognized an ever-growing need to protect the watery world we all call home. From the use of sustainable materials, including frames made from recycled fishing nets, to its growing Kick Plastic initiative and partnerships with fisheries, conservation groups and shark research organization OCEARCH, Costa believes in preserving the very resource that gives us life. Costa Sunglasses—for those who need water to breathe. Learn more at and join the conversation on FacebookInstagram or Twitter at @CostaSunglasses.