Simms Launches Highly Anticipated Fall 2018 Product Line

Simms Challenger Tackle Bag

Bozeman, Mont. (for immediate release) – Simms Fishing Products’ commitment to deliver the most innovative and technologically advanced fishing gear in the world continues with the debut of their Fall 2018 Product line (available at Simms retailers and August 1, 2018).

With an overarching focus on keeping anglers warm and dry, Fall 2018 brings ground breaking products spanning across all categories to keep anglers in the moment regardless of location, environment and weather conditions. “When I step back and look at the entire Fall 2018 line, all I can say is ‘wow!’” says Simms CEO, Casey Sheahan. “When I began with Simms late last year, I was blown away with the passion and dedication of the entire team. However, regarding the new line, I have to call out the product team in particular—they really and truly delivered beyond my expectations.”

Leading the charge for Fall 18 is the launch of River Camo. Spanning across numerous categories, Simms River Camo pattern was developed with the help of camouflage developers from Veil Camo. Combining fundamental camo principles with scientifically driven data and mathematical ideas found in the form and chaos of the natural world, Simms River Camo pattern not only looks great, it allows anglers to go undetected and get one step closer to that perfect casting moment. Featured in the multi-award winning G3 Guide™ Stockingfoot Wader as well as the all new G3 Guide™ Bootfoot Wader (both made in Bozeman, Montana), this brand new fishing specific camo pattern will be seen in an all new Bulkley Jacket featuring GORE-TEX® and PrimaLoft® technology. In addition, River Camo will also extend into many other fan favorites including the Intruder BiComp LS Shirt, Rogue Fleece Hoody, Ebbtide LS Shirt, and the Solarflex® Crew and Hoody.

Designed for those chilly days on the water, the all new Midstream collection is powered by PrimaLoft® Gold insulation in order to give anglers the highest warmth to weight ratio possible. With an outer shell constructed from a wind and water resistant Pertex® fabric, the Midstream collection allows anglers to fish through the elements. Available in a Men’s Jacket, Pull-Over, Vest and Pant, the Midstream is also available in a Women’s Jacket and Vest.

To piggy-back on the popularity of Simms Challenger Jacket and Bib, Simms will now offer the Challenger Insulated Jacket and Bib to provide anglers with the ultimate foul-weather fortress. Built with a breathable and waterproof Toray® outer shell, the Challenger Insulated Jacket and bib comes equipped with the warming power of PrimaLoft® Silver High Loft insulation. For cold weather and hard-water enthusiasts alike, this jacket and bib combo comes fully loaded with popular features such as center-front water resistant zippers and storm flaps, a storm hood and hand warmer pockets, as well as built-in removable knee pads in the bib.

To bolster all of the great new cold-weather outerwear, Simms has also released several new layering options that include next to skin choices as well as thicker alternatives in the Fall 2018 collection. The all new ExStream® Core Top built with heat generating Toray® Karushi® fabric features an ergonomic hood with an integrated neck gaiter and pairs perfectly with the ExStream® Core Bottom featuring the same fabric package and technology. For anglers looking for soft, thinner wool option to wear under their fishing waders, Simms is introducing the Ultra-Wool Core Top, Bottom and Quarter-Zip. Finally, Simms’ layering collection is rounded out with the Fleece Midlayer Top, Bottom and Bib, all built with super soft, abrasion resistant grid-fleece for maximum warmth and comfort.

The footwear category also expands with the inclusion of the all new Riverbank Pull-On 14” and Chukka. Both of these boots are built with a rugged construction and designed to take anglers to the truck, to the bank, to the boat, and back again. The G3 Guide franchise also gains a new member in the new G3 Guide™ Pull-On 14” Boot. Rated for temps as low as -40 degrees, this is the go-to boot for the coldest days of the year. Powered by a Vibram® Idrogrip rubber outsole that features self-cleaning lugs with multi-directional edges, this boot is stud and cleat compatible and offers superior traction in the water and on land.

Where can anglers put all of this new gear from Simms? The Essential Gear bag provides the perfect solution. Designed to house all the gear an angler could possibly need for a day on the water, this 90L bag is built-with a rugged DWR treated Nylon and features an easy-access main opening, size exterior zippered pockets, tuck-away rod tube carriers and a TPU coated zippered bottom compartment intended to carry wet waders and boots.

Finally, Fall 18 introduces all new idea and concept in the Stretch Woven Overall. Built to accommodate anglers requiring more than a pair of pants while on deck of a boat, the Stretch Woven Overall is constructed from a wind and water resistant polyester, nylon, spandex blend to offer maximum durability, comfort, and range of motion. The Overall features tons of pockets to keep essentials close to hand in those critical fishing moment when time is of the essence.

Simms Fishing Products:  Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as