From Ross Reels:
July 15, 2016
ORLANDO, Florida – Over 255 industry attendees at the International Fly Tackle Dealer (IFTD) cast their vote on favorite new products debuting in 2016. It was fly reel manufacturer Ross Reels who took top prize in their respective category. Ross, well known for its reliability and quality, took home Best New Fly Reel in the Freshwater category for its all-new new click-and-pawl Colorado LT.
Held annually in July, the American Fly Fishing Trade Association (AFFTA), in conjunction with IFTD, awards the trophies. Voting occurs in a secure space separate from the manufacturers. Results are then calculated by code, ensuring the integrity of the vote and keeping winners in suspense until the very end. This year, AFFTA Vice-chair Michael White announced the winners at the annual “Party at the Pond” event on Thursday, July 14th.
“It’s an honor to win any IFTD award,” said Jeff Patterson, EVP of Abel Automatics, the sister company to Ross Reels. “Our sincerest thanks go out to our dealers and the industry media.”
The IFTD award comes on the heels of Ross winning Runner-up for Best New Fly Reel at the yearly EFFTEX trade-show hosted in Europe for the Colorado LT.
The awards are even more meaningful since the Orlando event marked the second major accolade Ross received after completely revamping its business, moving all operations back to Montrose, Colorado in 2014. Ross was formerly part of conglomerate 3M.
Patterson added that “each member the Ross team played an integral part. It’s a team effort and ours is very strong. In many mays, this validates it.”