BOULDER, CO – December 29, 2015 – Flow Tek, Inc. of Boulder, manufacturers of Monic Fly Lines since 1995, has launched a completely new website (www.monic.com) to display the updated Monic product line to consumers and dealers.
“The focus of this new website is education on the product line,” states Steve Tatarchuk, Monic Business and Product Manager. “The new fly lines from Monic float higher, last longer, have less memory and are stronger than anything on the market. A new website is the most efficient way to get this information out to anglers and allows us to easily adapt to talking about new developments as they are issued. The eco-friendly nature of our lines and the simplicity of having a line that works in all temperatures is going to need some deeper explanation until consumers latch on. The website allows us to send that message,” adds Tatarchuk.
Monic Fly Lines will only be available for purchase through independent retailers and will not be sold direct through the website. The new site features a dealer locator as well as links to online stores that are authorized to sell the product line.
Monic Fly Lines are fully manufactured in the USA with facilities located at the foot of the Flatirons in Boulder, CO. The goal of the business is to create the best fly lines on the market, and give back to fly fishing as much as it gives to its anglers. All Monic fly lines have always been 100 percent PVC-free and are an eco-friendly alternative to vinyl or polyurethane.