BOZEMAN, Mont. (Nov 24, 2015) – With the advent of winter temperatures across the country, Simms is already prepared for the new year with its Spring 2016 line of gear launching today. The new-for-2016 line of gear is led by award-winning products across several categories.
– Best Footwear (ICAST): Currents Shoe
– Best Fly Fishing Accessory (ICAST): G3 Guide™ Wader – WQW Limited Edition
– Best Footwear (IFTD): Intruder® Boot
– Best Wader (IFTD): G3 Guide™ Wader – WQW Limited Edition
– Best Luggage (IFTD): Bounty Hunter 100
– Best Women’s Outerwear (IFTD): Women’s Hyalite Jacket
– Best Women’s General Apparel (IFTD): Women’s Pro Reina LS Shirt
– Best Men’s Outerwear (IFTD): Vapor® Elite Jacket
In footwear, the category is led by the 2015 ICAST award winner for Best Footwear, the Currents Shoe. Based on Simms’ Right Angle Footbed® technology, the Currents joins two other models of shoes developed for boat fishing—the Westshore Shoe and the Westshore Slip-On.
In wading footwear, Simms unleashes the first-ever made-for-wet-wading Intruder® Boot—Best Wading Boot winner at 2015 IFTD. Available with Vibram® Megagrip rubber outsole and felt, the Intruder® features an integrated neoprene sock to block debris. The completely redesigned Headwaters™ Boot (available with Vibram® Idrogrip outsole or felt) is engineered for reliable wading performance with its high denier nylon upper and dual-density midsole. For the saltwater angler, Simms leverages the success of its Vapor Boot with the introduction of the new VaporTread® Boot – Salt.
In Sportswear, Simms delivers new products designed for the serious angler. Leading the line are the new Arapaima Pant and Arapaima Short—part of the company’s pinnacle G4 Collection. Simms also welcomes a new line of BugStopper® sportswear (BugStopper LS Shirt, BugStopper® Tech LS Tee, BugStopper® Pant, BugStopper® SunShield Hat, BugStopper® SunGaiter and BugStopper® SunGlove) utilizing Insect Shield® repellent technology for long-lasting, effective and convenient personal insect protection. Other sportswear highlights include a new line of Tech Tees and four new styles in the brand’s Solarflex® collection for maximum sun protection (UPF50).
Simms new Waypoints Packs coordinate space, storage, and weight-carry like no other fishing packs, allowing the angler endless freedom to explore fishing locales. The line is led by the Waypoints Backpack, available in two sizes (20L and 30L). The Waypoints Sling Pack also comes in two sizes and stores gear conveniently for anglers thanks to the packs’ U-shaped opening. The new Waypoints Hip Pack utilizes an aluminum frame for better load and carry with a compression molded work bench and interior divider for ample gear storage and organization. Finally, the Waypoints Chest Pack features an adjustable on-shoulder harness system, compression molded work bench and interior gear storage. The pack’s Catch & Release attachment integrates with the Waypoints Backpacks.
Simms’ women’s line of fishing apparel receives its most ambitious update ever. The new Women’s Currents Shoe and Women’s Clearwater Sandal feature Right Angle Footbed® technology with quick-dry mesh for deck-ready action. The Women’s Hyalite Rain Shell (winner of Best Women’s Outerwear at 2015 IFTD) is a 2.5 layer rain shell that is 100% seam sealed for lightweight waterproof protection. The Women’s Sportswear line sees 6 new styles for 2016, led by the innovative Women’s Pro Reina LS Shirt (Women’s General Apparel winner at 2015 IFTD) featuring a nylon/spandex fabric technology with COR3™ (wicking, odor management and UPF) technology.
For the traveling angler, Simms newest line of Bounty Hunter luggage anticipates the needs of the destination angler. The Bounty Hunter 100 Roller took home the prize for Best Luggage at 2015 IFTD and offers maximum capacity along with lockable integrated rod tube storage and clamshell design for better access to gear. The Bounty Hunter Carry-On fits most airline size regulations for carry-on travel and the Bounty Hunter 50 Duffle features backpack straps for easy carrying and 50 liters of capacity.
“At Simms, we continue to launch ambitious product lines to match the demands of anglers worldwide,” says Brandan Hill, Simms’ Sr. Director of Product. “Our Product Team looks forward to the reception this line will receive after working on it for nearly 2 years.”
This line launch comes on the heels of Simms’ launch of the new G3 Guide™ Wader – WQW Limited Edition on Veterans Day which aims to raise $100,000 for Warriors and Quiet Waters Foundation (WQW). The organization helps reintegrate veterans of military conflicts into society through fly fishing. The limited release is available at www.simmsfishing.com and participating retailers.
The complete Spring 2016 collection can be seen at specialty retailers across North America and online at www.simmsfishing.com.
About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com. Media contact is Rich Hohne (406-922-1243 or firstname.lastname@example.org).
Rich Hohne, Brand Communications Manager