Simms Commemorates Breast Cancer Awareness Month
With Exclusive Product Collection
Profits from Collection Benefit Casting For Recovery®
BOZEMAN, Mont. (Oct 1, 2015) – This October, Simms is urging anglers to purchase its fishing gear not only in pursuit of great fall fishing, but also to help breast cancer patients.
For a limited time only, Simms is offering a special collection of gear with all of the profits benefit Casting for Recovery®, an organization that enhances the quality of life of women with breast cancer through a unique program that combines breast cancer education and peer support with the therapeutic sport of fly fishing.
“Simms is in a unique position to develop products specific to important causes, none more important than the fight against breast cancer,” says Diane Bristol, Sr. Director, Employee & Community Engagement. “Many of us have been touched personally by this dreadful disease and we jumped at the chance to work with Casting for Recovery® again this year.”
The collection consists of four products, all custom designed for this collection. The pink Casting for Recovery Nipper ($29.95) is the same model as the popular Simms Nipper made in Bozeman, Montana; the Casting for Recovery FlexFit Trucker Cap ($29.95) features pink Simms branding; the Casting for Recovery SS T ($24.95) comes in men’s sizes S-XXL; and the Casting for Recovery 16 Ounce Cup ($14.95) is the perfect on- or off-water accessory. All products will ship directly from Bozeman for a limited time and are available only at http://www.simmsfishing.com/shop/casting-for-recovery.html.
All profits from the sale will go to the Manchester, VT, based non-profit Casting for Recovery® which since 1996 has conducted over 500 retreats for over 7,000 women with breast cancer. For more information, visit castingforrecovery.org<http://www.castingforrecovery.org>.
About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com<http://www.simmsfishing.com/>. Media contact is Rich Hohne (406-922-1243 or firstname.lastname@example.org).
Rich Hohne, Brand Communications Manager