Simms Launches New Lineup of G Series® Gear
Company Heads to British Columbia In Celebration of Steelheaders
BOZEMAN, Mont. (Sep 16, 2015) – With shorter days and falling temps, Simms celebrates fall fishing season with the launch of its G Series® line of gear.
The G Series line-up for Fall 2015 is guide-proven fishing outerwear and waders made from the most advanced fabric technology in the industry. Key to this collection is the use of GORE-TEX® fabric technology in standout pieces like the G3 Guide™ Jacket. The all-new G3 Guide™ Jacket is 25 percent lighter from its predecessor, with improved performance thanks to rugged, rip-stopping 3-layer GORE-TEX® Shell fabric. With plenty of storage for gear and proven Dry Cuffs™ to keep water out, the G3 Guide™ Jacket has become a stalwart for the world’s best fishing guides and most demanding anglers.
Other gear in the G Series® collection includes the new-for-fall Bulkley Jacket complete with PrimaLoft® Silver insulation in the body, sleeves and hood in combination with 2-layer GORE-TEX® shell fabric. The Bulkley Jacket’s built-in PrimaLoft® insulation performs even when wet and the jacket’s Shingle Cuff™ keeps water out and line snags at a minimum. These features combine to make the Bulkley Jacket the perfect jacket to keep warm in wet and cold environments.
The new Guide Jacket has been revamped for 2015 with improved GORE-TEX® shell fabric that is twice as abrasion- and tear-resistant as previous models. The Guide Jacket’s simple pocket design and burly fabric has made it a consistent winner in fishing outerwear. The remainder of the G Series® line, including industry-leading waders like the G4Z, G4 Pro™ and G3 Guide Stockingfoot and Bootfoot, compliment the new outerwear.
“At Simms, we strive to connect anglers to their passion, no matter the conditions,” says Brandan Hill, Simms’ Sr. Director of Product. “When the weather starts to turn, our Product Team gets excited to unleash new gear within our G Series® collection.”
To celebrate the launch of new G Series® gear, Simms traveled to British Columbia to fish with renowned steelhead guide Darren Wright of Terrace, B.C. The resulting photos and film “Terrace Chrome” are viewable at http://www.simmsfishing.com/featured-stories/g-series-15/>”>www.simmsfishing.com/featured-stories/g-series-15/<_tmp_url_0_>;. The complete G Series® collection can be seen at specialty retailers across North America and online at www.simmsfishing.com.
About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com<http://www.simmsfishing.com/>. Media contact is Rich Hohne (406-922-1243 or email@example.com).
Rich Hohne, Brand Communications Manager