Orvis, Trout Unlimited, and ProBar Team Up to Help Coldwater Fisheries

Orvis Pro Bar

From Orvis:

The Orvis Company, PROBAR and Trout Unlimited have announced an innovative project to help trout, salmon, and steelhead populations throughout the United States. Unlike most projects that raise money for conservation, this one actually makes it fun—and delicious—to contribute. For every 1,000-Mile Bar sold, Orvis and PROBAR will donate a dollar to the Orvis/Trout Unlimited 1,000-Mile campaign. This program seeks to reconnect 1,000 miles of vitally important coldwater tributaries to larger rivers by replacing impassable culverts with modern, fish-friendly designs. With your help, trout, salmon and steelhead will have access to spawning grounds and coldwater refuges.

Tom Rosenbauer, marketing manager at Orvis Rod & Tackle says they taste better than any other energy bar, so I can fish all day long with a couple in my pack and be totally happy, And they are relatively unprocessed with all natural ingredients” Joel R. Johnson, VP and chief marketing officer of Trout Unlimited, said the partnership was a natural fit for TU and builds on a longstanding relationship. “If you take a 1,000-Mile Bar to the river as a snack, it will not only keep you going, it’ll remind you that as an angler you’re meeting a commitment to protecting the resource you are so passionate about,” said Johnson, like Rosenbauer an avid fly angler.

PROBAR Almond Crunch 1,000-Mile bars are available through Orvis and Trout Unlimited’s websites, and at Orvis retail stores and authorized dealers throughout trout and steelhead country. Pick up a box today, keep yourself fueled for a long day of fishing, and enjoy the taste of knowing you’re helping to restore coldwater fisheries.

Leave a Reply