YETI Coolers Introduces New Tundra 210

YETI Tundra 210

From YETI Coolers:

Austin, Texas (July 15, 2015) — YETI Coolers, the brand that launched the premium cooler category, today unveiled its first new Tundra cooler in more than three years, the Tundra 210. With over 12,000 cubic inches of capacity, the new Tundra 210 will be one of YETI’s biggest coolers, yet has a smaller, cubed footprint designed to fit perfectly into a truck bed or boat deck.

The Tundra 210 is ideal for a variety of applications from big game hunting and deep-sea fishing to large events and even the job site, and boasts all the features that have made YETI Tundra Coolers famous. Constructed from rotomolded polyethylene, the Tundra 210 is virtually indestructible while its FatWall™ Design and extra thick PermaFrost™ Insulation combine to provide maximum ice retention.

“The Tundra Cooler has been the foundation of YETI for a long time and we’re excited about our first new addition to the line in years,” said Roy Seiders, founder and CEO of YETI Coolers. “The Tundra 210 fills a need within our line of coolers and we’re confident it’ll deliver on the needs of our consumers in even the toughest conditions.”

Additional standout features of the YETI Tundra 210 include the ColdLock™ Gasket which minimizes unwanted air exchange, locking out heat while sealing in the cold. The cooler’s NeverFail™ Hinge System and durable rubber T-Rex™ Lid Latches combine for secure, reliable storage from spike camp to home base, while the Vortex™ Drain System provides easy and complete draining with the twist of the plug.

Like all YETI Tundra coolers, the Interagency Grizzly Bear Committee certifies the Tundra 210 bear-resistant when secured with a proper lock. The Tundra 210 is also dry ice compatible, giving users access to three-times the cooling power of regular ice and more interior room for cooler contents.

The Tundra 210 will be available September 1, 2015 through authorized dealers and on MSRP: $799.99

About YETI Coolers

YETI Coolers builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders, YETI created and leads the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit.

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