Cheeky Fishing to Debut 11 New Reels at ICAST/IFTD

Cheeky Spey

Arlington, MA –

Cheeky Fishing is excited to announce the debut of 11 all-new reel models at ICAST/IFTD on July 15th.

The 11 reels will span four new lines of reels for the Company, including two lines of spinning reels.
All 11 models will be available to dealers and the public immediately following ICAST/IFTD.
The launch of Cheeky’s new spinning reels marks the completion of a 24-month design, development and manufacturing process aimed at delivering performance spinning reels to progressive fishermen pushing the limits of the sport. The new spinning reels will cover the gamut, with three sizes of FLOTR Series Reels designed for the freshwater angler and three sizes of CYDRO Series Reels for those chasing species in the salt.

Cheeky is also debuting two new lines of fly fishing reels, the Tyro Series and the Cheeky Spey Series. Comprised of three models, the Tyro Series offers a unique combination of performance and value to anglers entering the sport while the Cheeky Spey Series, comprised of two models, is a high performance, fully sealed line of reels designed and developed specifically for Spey.

“We are very excited to be launching so many new reels in 2015,” stated Cheeky CEO Ted Upton. “Our goal has always been to manufacture a reel for every angling situation, and thanks to the hard work from the entire Cheeky team, we now have 19 reel options available to our customers.”

In conjunction with its new products, Cheeky is also launching a new website later this month: For more information, please visit the website or stop by Booth 411 at ICAST/IFTD.

Leave a Reply