What the Pluck!? – 100% Traceable Down from Patagonia

Yesterday Patagonia announced that as of fall 2014, they will only use 100% traceable down. Considering the realities highlighted in the video above, this is an important development in the manufacturing of down technical apparel and gear.

From Patagonia:

“To ensure the humane treatment of birds that supply us with down, as of fall 2014 Patagonia uses only 100% Traceable Down. We trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that our down is never blended with down from sources we can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience.”

To learn more about the Traceable Down Standard, please click here.

Leave a Reply