Simms Launches Innovative Lines at ICAST/IFTD
Spring 2015 and Fall 2014 Highlights On Display at Industry Show
BOZEMAN, Mont. (for immediate release) – On the heels of a record 2014 line launch at last years’ International Convention of Allied Sportfishing Trades (ICAST) and International Fly Tackle Dealer (IFTD) shows in Las Vegas, Nev., Simms is at it again with another ground-breaking product launch at this year’s shows in Orlando, Fla.
The company brings to Florida new gear offerings across multiple categories, including sportswear, packs & bags, footwear, waders, and outerwear. “Our Product Team here at Simms has had an incredible year. They continually impress with innovative products across the Fall 2014 and Spring 2015 lines of products,” says Simms President K.C. Walsh.
For Spring 2015, the Simms sportswear collection continues to bring innovation to the sport. Leading the line is a new colorway for the award-winning GT TriComp LS Shirt ($119.95)—part of the company’s pinnacle G4 Collection. Simms welcomes the new Stone Cold LS Shirt ($) in the Guide Collection, new shirts and prints in its popular Solarflex™ Collection and Off-Water Collections. All integrate cutting-edge design, construction & fabric technologies.
Simms takes waterproof storage to new levels with the new Dry Creek™ Z Backpack($299.95), Hip Pack($199.95) and Duffel($349.95). Each featuring the rugged TIZIP zipper, the new collection provides ample waterproof storage for angling and travel. The new Headwaters™ Gear Bag($199.95) and Tackle Bag($179.95) compliment the Headwaters™ line of Packs Simms launched at the 2013 ICAST/IFTD show. The new Bags offer advanced storage of angling tackle and gear—perfect for boat, car or plane.
Keeping anglers upright and comfortable continues to be a primary focus for 2015 with the introduction of two new boots. The RiverTek™ 2 Boa® Boot($179.95) continues the legacy from Simms’ first foray into wading footwear with the Boa® closure system while the new Freestone® Boot($139.95) re-examines the company’s most popular boot. Both are available in felt or StreamTread™ platform with Vibram® outsole. Add in 3 new flips to the Simms footwear line and 2015 is looking like another banner year. For the female angler, Simms brings the Women’s Vapor Boot($169.95) based on the popular men’s version launched in 2013.
Long the leader in fishing wader innovation, Simms extends their prowess with the introduction of three waders in the Freestone® line—Freestone® Z Stockingfoot($399.95), Freestone® Stockingfoot($249.95) and Freestone® Pant ($229.95). In addition, the women’s line sees a Women’s Freestone® Stockingfoot($249.95) that has a women’s fit and feature set designed with the input of Simms’ female guide community. All utilize 4-layer Toray® fabric technology and the company’s patented front and back center seam design for durable and comfortable wading in any angling environment.
While ICAST and IFTD represent the industry’s first look at Spring 2015 products, the shows also represent the first occasion for many to witness the 2014 Fall line of gear scheduled to launch July 22, 2014. In outerwear, Simms is launched the new G4™ Pro Jacket. The company’s most advanced wading jacket ever, the G4 Pro features a lighter GORE-TEX® Pro Shell fabric and revamped features set and pocket array. In addition, Simms is adding additional products utilizing PrimaLoft® insulation in stalwart pieces Kinetic Jacket($249.95) and renewed ExStream™ Jacket($249.95) and Pant($199.95).
“The new Fall line of gear—headlined with the exciting launch of the new G4 Pro™ Jacket—is truly meant for anglers to fish without regard to weather,” says Brandan Hill, Sr. Director of Product. “We expect this line will achieve our goal of allowing anglers the ability to enjoy more and longer days on the water.”
The entire Simms 2015 and Fall 2014 lines will be on display in Booth #557 at ICAST/IFTD, being held July 16-18 at the Orange County Convention Center in Orlando, Fla.
About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com<http://www.simmsfishing.com/>. Media contact is Rich Hohne (406-922-1243 or email@example.com<mailto:firstname.lastname@example.org>).