Soul River is one of the most unique fly fishing companies out there, and their new video, “Conservation – Consciousness Runs Deep,” highlights this as well as how cool their content is.
From Soul River:
“Soul River challenges traditional media by embracing the unconventional with their production of Conservation – Consciousness Runs Deep. Created and written by creative director Chad Brown, Conservation captures modern urban mythology with the message of consciousness and awareness of responsibility we have as urban dwellers and environmental protectors.
This short film mixes art, mythology, music, and poetry to provide a fresh perspective through the personal lens of environmental justice and the outdoors inspired by the sport fly fishing. In this film, a young man goes through his life in the city and morphs with his consciousness by the guidance of a Naiad. Conservation provides a breath of fresh air from a young, urban, and hip approach and inspires our consciousness to run deep and become ambassadors of the outdoors.”
To check out more from Soul River, please click here.