SITKA Gear Announces New Fishing Waders, Boots, Apparel and More

From SITKA Gear:

BOZEMAN, Mont. (Feb. 3, 2026) – SITKA Gear, the industry leader in high-performance hunting apparel, today announced its expansion into the fishing category with SITKA Fish, drawing on more than two decades of technical outdoor expertise. The new category introduces purpose-built systems designed to perform across all waters.

The U.S. fishing market continues to grow, with 57.9 million participants,1 representing a significant opportunity in the fishing apparel segment. With 70 percent of existing SITKA customers already identifying as anglers, the brand is uniquely positioned to serve this growing market. The brand enters this space with advanced technology, rigorous testing across diverse fishing environments, and diverse conservation partnerships built into the business model from day one.

Since SITKA’s founding, the company has continually taken the harder, divergent path solving real problems with advanced innovation and putting the pursuit, not lifestyle, at the center of everything. SITKA is launching Fish with a commitment to entering the category differently by addressing the performance gaps anglers have tolerated for too long. The expansion evolves the brand from a seasonal hunting specialist into a year-round technical apparel company serving the modern sportsman across pursuits.

“Fishing is more than a hobby for our customers—it is part of how they live,” said Matt Carara, Product Line Manager at SITKA Gear. “With SITKA Fish, we’re delivering gear that removes barriers to the pursuit of fishing, so anglers can focus on connecting with the fish, the environment, and the people around them. These purpose-built skin to shell systems perform across all waters, giving every cast and step the attention it deserves.”

SITKA Fish offers a complete suite of products engineered for all-water performance—not just single fishing disciplines. The range is headlined by:

  • Crosscurrent Wading System: A complete wading solution featuring zip and non-zip stockingfoot waders ($800–$1,000) built with four-layer GORE-TEX PRO construction, along with purpose-built wading boots ($299 Rubber $249 Felt) that solve the industry’s most persistent pain points—durability through wet/dry cycles, replaceable traction systems, and quick-drying materials.
  • CAT-5 Jacket and Bib System: A technical rain and wind system featuring a jacket and bib (Jacket $500, Bib $500) built using GORE-TEX with Stretch technology—rare in fishing outerwear—delivering guaranteed waterproof protection without sacrificing mobility for casting, netting, and all-day wear.
  • Guard Sun Hoodie ($99) and Guard LS Shirt ($129): Lightweight warm-weather fishing essentials delivering integrated UPF 50+ sun protection and Insect Shield treatment that won’t wash out, providing breathable, all-day protection on the water.

For more information on this gear, and the full range of products, visit https://www.sitkagear.com/fish

To demonstrate the all-water capability of SITKA Fish gear, the brand produced four cinematic films documenting full time watermen and the gear they rely on across North America. The films

include “A Town Called Sitka” (steelhead in Alaska), “Feathers to Fins” (turkey and permit in the Yucatán), “Casting for Ghosts” (musky in the Mid-west), and “Kings to Giants” (tarpon and large mouth bass in Florida). The films will release on a rolling schedule from February through June 2026.

SITKA is not just innovating gear—it is rethinking how products interact with the environment. The same way SITKA engineers gear to work as a system, it invests in conservation efforts that strengthen the entire environment supporting fish, wildlife, and their habitats. SITKA Fish launches with five foundational conservation partnerships: Theodore Roosevelt Conservation Partnership (modernizing access to our public waters), American Rivers (protecting and restoring rivers), Keep Fish Wet (science-based catch-and-release education), Captains for Clean Water (Everglades and clean water restoration), and Backcountry Hunters & Angler’s Armed Forces Initiative with Chesapeake Bay Foundation (habitat restoration). Together, these partnerships safeguard the future of the outdoor pursuits SITKA depends on.

“At SITKA, conservation is not a campaign—it is core to how we show up in the outdoors,” said Lindsey Davis, Director of Conservation at SITKA Gear. “Rooted in science and shared stewardship, our whole-ecosystem approach guides our entry into fishing, supporting partners who protect water ecologies at scale for the benefit of many species.

Together, the product line and conservation work mark SITKA’s commitment to serving anglers with gear built for the water—and for the future of the environments they depend on.

SITKA Fish products will be available starting February 3, 2026, at https://www.sitkagear.com/fish, in SITKA Gear retail locations, and at select specialty retailers nationwide.

1 Recreational Boating & Fishing Foundation, 2024

About SITKA Gear

SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for GORE-TEX™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.